Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

Blog index
Intro to PPC

An introduction to PPC – what you need to know

In the first of a new series, our PPC Specialist, Alice Rayner, gives an insightful overview of paid digital marketing. In her ‘Introduction to PPC’ Think Tank she covers the following areas to help create a better understanding of PPC and its importance in any marketing campaign:

  • Strategies
  • Implementation
  • Optimisation

Watch the full video below:

At Further we like to encourage our staff to continuously learn new things. From something within their expertise to a whole new skill. Developing our staff is important to us and once a month we host Think Tank Thursdays; a 30-minute opportunity for anyone in the business to present something they’re passionate about. The idea behind this is to share knowledge, inspire others and also build up staff’s confidence in public speaking. We also like to think our expert team can share their skills and experience with others outside of the business.

If you have any questions for Alice, or any of our team feel free to ask in the comments section below. For more information about how Further can help improve your digital marketing strategies contact us using the form below too. For more videos from Further, visit our YouTube channel here.


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  • Priya Sharma / 1 year ago

    Hi Ben! I am doing some self learning about PPC and this article is very helpful for me. I am glad that I found your article that has all the information I was looking for.

  • Avinash Sharma / 6 months ago

    Hii, Allen thanks for posting this content. it would be very useful for me.


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