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Intro to PPC

An introduction to PPC – what you need to know

In the first of a new series, our PPC Specialist, Alice Rayner, gives an insightful overview of paid digital marketing. In her ‘Introduction to PPC’ Think Tank she covers the following areas to help create a better understanding of PPC and its importance in any marketing campaign:

  • Strategies
  • Implementation
  • Optimisation

Watch the full video below:

At Further we like to encourage our staff to continuously learn new things. From something within their expertise to a whole new skill. Developing our staff is important to us and once a month we host Think Tank Thursdays; a 30-minute opportunity for anyone in the business to present something they’re passionate about. The idea behind this is to share knowledge, inspire others and also build up staff’s confidence in public speaking. We also like to think our expert team can share their skills and experience with others outside of the business.

If you have any questions for Alice, or any of our team feel free to ask in the comments section below. For more information about how Further can help improve your digital marketing strategies contact us using the form below too. For more videos from Further, visit our YouTube channel here.

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