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Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

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Google releases +1 button for social search recommendations

The social web just moved +1 closer. Google’s latest update to their social search system is called +1. It’s a recommendation system is similar to Facebook “Likes” except +1’s also appear in Google search results.

In order to participate with the +1 system you’ll need a Google Account and you’ll also need to update your settings via the Dashboard.

What can I +1?

  • Organic search results
  • Paid search results
  • Website pages (if the visited website incorporates the +1 button)

It’s likely that +1 buttons will be added to other Google properties too.

How will +1 help?

Recommendations are great, right? So why wouldn’t you want them in your search results. +1’s appear publicly in search, on ads, your Google profile and across the web. This means that the results recommended by your friends will appear in relevant results. (So let’s hope you trust all your “friend’s” recommendations). It won’t just show your friend’s recommendations it will also use other connections such as Gmail contacts and Twitter followers, for example.

Your own +1’s will appear in a tab in your Google Profile. However, this will depend on whether you have allowed your +1’s to be visible to the public.

How will +1 influence PPC?

Google states that no changes will be needed with your current search ads as this won’t affect your Quality Score. Google go on to mention that : “(+1s will be one of many signals we use to calculate organic search ranking)”. This continues a growing case for social signals to influence rankings. These signals were also discussed in more detail on searchengineland.


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