Getting to know your customer (online tools and presentation downloads)
As marketers, we now have access to more information about our customers than ever before. So why are some brands still missing the mark when trying to connect with their audience? Are we basing our decisions on our own knowledge and assumptions, or worse, guesswork? In a time where customer data is easily collected, and online tools can give us insight into humans and their behaviour for free – we should all be more curious every day.
At the Norwich Marketing Meet-up last month, our Account Strategist, Kate Barnes took to the floor to remind fellow marketers:
“You are not your customer”
She shared some free online tools that could be used to investigate, explore and uncover customer insights.
Now in its second month, the Norwich Marketing Meetup is an informal, friendly place for the marketers of Norwich to meet, learn, and share knowledge with one another – in a ‘listen’ not ‘sell’ environment. If you were unable to attend, click here to download a list of the online tools Kate talks about.
The presentation was very well received, owing to the useful tips and tricks provided. Rachel Bannon couldn’t wait to start implementing Kate’s advice, commenting on the event:
“Really insightful. When should we expect to receive a copy of the slides? I can’t wait to try a few of those links!”
Kate encouraged people to get thinking differently: “Your brand is very important to you, you know everything about your product, you talk about it every day. Now pretend like you know nothing. This is a good place to start when trying to get into the mind of your customer. Consumers are now exposed to over 10,000 brand messages a day, if we are lucky enough to get their attention you don’t want to waste it by being irrelevant or confusing.”
Understanding your customer’s interests, attitudes and behaviour is the foundation to uncovering insights that you can use to connect with customers and improve your performance.
We encourage you to download the list of tools and have a go yourself!