Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

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Further tells ‘Sean’s Story’ on film

It is not every day we have the opportunity to create video content that’s compelling engaging and highly emotive – but when we first read the story of ex-serviceman Sean, we knew this needed to be seen and heard.

The result is a new on-site video for our client, Walking with the Wounded, which has recently gone live on the military charity’s site. Entitled ‘Sean’s Story’ it documents, in just under six minutes, the episode in Iraq that changed Sean’s life and how he has learned to cope with PTSD, relationship break-ups and homelessness to carve himself out a new life and career , thanks to the work of charities – in particular Walking With The Wounded.

The film, shot entirely in black and white, was conceived and directed by Further, working with the agency’s preferred video partner for this project, Lambda Films.

As Daisy Kingham, Account Manager at Further explains, ‘The film is not an easy watch, especially the first half as Sean battles emotionally to recount the life-changing situation he was in, but when you see him moving on to talk about his new life as a trained freelance Dog Handler, you can visibly notice in his eyes and his demeanour exactly what this has meant to him. It is a true roller-coaster of a ride.”

Walking With The Wounded helped Sean through his difficult times following his decommissioning from the Army, have been a continual source of help and advice as he has fought for some form of compensation and fully funded the equipped Dog Handler’s van, that is now his lifeline and home for his beloved dogs.

‘From the day we spent with Sean on the shoot, it was clear just how much of a lifesaver WWTW has been for him’, comments Further co-Founder, Steve Jaggard.  ‘He is someone who deserves every chance in life, it is almost impossible to believe what he has been through in the past few years. We are so grateful for Sean to enable us to use footage of some of the more difficult moments during the shoot, but the objective is to raise awareness of their plight – and we felt people should see just how vital the intervention of charities like Walking With The Wounded are to ex-services personnel like Sean and thousands of others in building a new life after the military. ‘

Willa Malcolm, Communications Manager at WWTW was delighted with the result. ‘We feel the short film really hits the mark in terms of the brief hitting a real balance between the negative and positive and ‘shows and tells’ how we practically help here at the charity.


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