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Further scoop CIM award for Online Effectiveness

It’s one out of one for Further!

In April we decided to enter our first awards – the CIM East of England Marketing Excellence Awards. In May we found out we’d been nominated as one of the three finalists.

And last night the Further team were rewarded for its ‘exceptional online marketing campaign’ for the France Show 2008 campaign by being announced as Winners of the Online Effectiveness Award at the Official Awards Dinner.

According to the judges, this was one of the most hotly-contested categories in this year’s awards and in the final we were up against the excellent Innocent Smoothies campaigns ‘Buy One Get One Tree’ and ‘Village Fete’ created by Soup.  The award was sponsored by leading user experience consultancy Foolproof who we must thank for being terrific and generous hosts on the evening.

“Of course, we’re thrilled to get some recognition for the France Show campaign, it is a campaign we’re really proud of – and one which demonstrates what can be done online with a limited budget” said Further Partner Zak Ireson. “This is a campaign which virtually every member of Further became involved in, so it was a true team effort.”

Thanks also to Miller Hogg and his team at Archant Life France for giving us the opportunity to work on The France Show 2008 – we’re looking forward to helping them fill Earls Court in January for France Show 2009, for which tickets are already available on the official site at

Amongst the other winners on the night were Adnams, White Space and Soup.


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