Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

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Further on Natures Menu for 2014

Further has recently been appointed as the digital marketing agency for pet food manufacturer, Natures Menu, as the brand plans another successful year of growth and expansion across Europe.

Natures Menu is fast establishing itself as a leading authority in the increasingly-popular natural and raw food sector, producing complete and balanced meals for cats and dogs which are simple and convenient to serve.

Peter Roy, Business Development Director at Natures Menu believes that 2014 will be a big year for the brand. ” Our plans for growth in eCommerce sales and through retail stores, both here in the UK and across Western Europe are really exciting. We firmly believe we have a brand that stands for health, nutrition and trust, with a fantastic range of award-winning products that meet the growing consumer demand for raw  ‘real’  foods – and away from dry diets.”

“We are thrilled that Further will be working with us to build our online marketing and sales channels, they really seem to grasp what we are about and have great insight into the scope of the opportunity.  They demonstrated a very solid, yet creative data-led approach to our online marketing strategy that we’d never seen before and are already working hand in hand with our in-house marketing team planning for the year ahead.”

“The opportunity to work with an ambitious, progressive and best practise FMCG brand like Natures Menu is one we are really excited about – especially at this point in the brand’s evolution” commented Further’s Client Service Director, Lou Mann.

“We love the fact that, from the MD to the delivery drivers, everyone in the business is so passionate about the products it produces and the standards it is setting in the sector. It goes without saying, therefore, that we can’t wait to start driving visitors and converting pet owners across Europe to the Natures Menu brand.”


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