Blog index

Further fully adopts search for charity

We love search here at Further – so much so that  we’ve just adopted the word ‘search’ to help support the children’s charity, I CAN.

I CAN are a children’s charity which helps change the lives of children with language and speech difficulties. As part of fundraising efforts they are letting the public and companies alike ‘adopt a word’. Celebrities such as Stephen Fry have taken part in the fun.

At Further we understand the need for great communication. This is fast becoming an important element of your web strategy. It’s important to not only make your site easy to use, but also to ensure its accessible to all.

So what should you employ on your website? Below are a few tips based on good communication.

On-page structure
Having a clear heading for each page allows users to know they’re in the right place if they’ve landed from a search engine or link. Use the H1 HTML tag once per page to describe the content. You can use H2, H3, H4 tags to create sub headings for your page content. A good use of heading tags creates a good content structure and is beneficial for screen readers and logical semantic mark-up. Getting the on-page SEO basics implemented correctly is important.

Sales Message
Your sales message throughout the website should understand your visitors intentions. For instance your product/service descriptions should ideally convey the benefits and also provide enough detail to encourage a user towards a goal such as a purchase or key action.

Feedback
Listening is an often over looked aspect of communication. Add feedback channels for your website so you can listen to your customers opinions. These comments will let you know what is and isn’t working on your site. Then you can make the necessary changes and reap the benefits.

Speak your customers’ language
Write your content for your locality. Using an online translation tool to create content for your foreign site visitors is unacceptable.

Customer Service
People appreciate good customer service. A prompt and helpful support level will increase return visitors. Return visitors have a much higher percentage of converting. Make sure your phone number and contact links are highly visible.

It doesn’t take much to improve your website’s appeal. If you’re interested in a site audit or a full search strategy, get in touch with Further today by contacting Louisa on 01603 878240 or email [email protected]

 

Share:

Leave a comment

* Required. Your email address will not be published.

 

Get in touch

Let’s make it happen. Drop us a message to find out how far we can take your business.

Your details will be stored only to allow direct response to your enquiry; they will not be distributed to any other party, or used for marketing purposes; UNLESS:- If you selected the email newsletter option, you will receive periodic newsletters containing industry and company news, views and analysis.

We use Mailchimp as our marketing platform. By clicking below to submit, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.

Norwich

47-49 Colegate
Norwich
NR3 1DD
+44(0)1603 878240

London

69 Wilson Street
London
EC2A 2BB
+44(0)1603 878240

Oxford

Clock Barn
Little Baldon, Oxford
OX44 9PU
+44(0)1604 878240

Latest insights