Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

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Further Digital Marketing is becoming Gravity Global

After 14 years we’re closing the door on Further Digital Marketing. But we’re not going anywhere. This is just the start of an exciting new chapter for the agency.

As of 4th December 2020 we will be rebranding, operating under the Gravity Global banner. The change reflects our completed acquisition with Gravity Global following a successful 12-month transition.

Gravity Global is the world’s most awarded agency working on complex brands in complex markets. The firm acquired Further in 2019 to strengthen its digital marketing capabilities. Now under the Gravity Global name, we look forward to being able to offer clients a complete brand-to-demand offering, creating and implementing high impact, digitally-led marketing programmes, however difficult the challenge, anywhere in the world.

Gravity acquires Further Digital Marketing

Read Further acquired by Gravity Global story here >

Same team. Same culture. New possibilities

Gravity Global Performance Marketing Ltd (our new company name, trading as Gravity Global) will still operate from Norwich and will continue to offer the same digital marketing services as it has done for the previous 14 years. The same expert team, leadership, processes and effective campaign delivery remain in place. The only real change existing clients will notice is our name and our branding – and the vastly broader marketing capability within the Gravity Global group that will unlock new possibilities.

We will be migrating our website content over to and our social channels will be shut down as we move our activities to Gravity’s existing channels (which you can follow below):


We’d like to thank all of the clients who have continued to support Further Digital Marketing over the last 14 years and look forward to delivering more award-winning work for you as the performance marketing arm of Gravity Global.

About Gravity Global

From creating and naming brands from scratch to delivering high-performance demand generation campaigns, we deliver effective results-driven campaigns across the full marketing cycle.

We cover the full spectrum of integrated brand to demand marketing activity – from digitally-led campaigns to experiential, film and traditional media such as print and outdoor

Our ability to deal with complex markets is best evidenced by our work in B2B – where we are proud to say that we are the world’s most awarded agency. This is both for our creativity and for the effectiveness of the work we deliver for our clients. We are not only world-leading, we are also world-beating. We deliver work that works.


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