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Further is now part of Gravity Global

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Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

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Further celebrates ‘FAFTA’ agency awards

Inspired by the annual film awards season, Further has held its very own movie themed awards night. On Friday 28 March, the first ever Founders’ Academy of Further Team Awards (FAFTA) took place at The Old Church in Norwich.

The ‘FAFTAs’, hosted by Further founder Steve Jaggard, saw 16 awards handed out to Furtherers based on the votes of their agency peers.

Steve explained: “Like any busy agency, it’s important sometimes to stop, look back and appreciate the efforts team members put in. The FAFTAs, we felt, were a way of celebrating all sorts of achievements within the team – including several light-hearted ones. The event gave us another good reason to bring the team together and have some fun.”

In a competitive first year, winners walked away with prizes in categories such as Best Special Effects (for technical achievement), Best Sound (for top taste in music) and Best Supporting Cast Member (for being Further’s unsung hero). The night’s biggest winner was Mark Hannant, Further’s Senior SEO Analyst, who said: “It’s humbling to have hard work validated by your peers.” Mark picked up three FAFTAs, including the much coveted Paul Hill Golden Pie Award (bestowed for innovative thinking). He added: “While many awards were just for fun, it’s great to receive an award which celebrates innovative thinking – which is an important part of vibrant agency life.”

Sabelline Chicot, one of Further’s strategists, won the award for Best Costume (most fashionable) and thought FAFTA was a fun experience. “It’s good to let your hair down with the people you spend most of your days with,” said Sabelline. “It’s important to celebrate the little things that make the office awesome. Plus bubbles and nibbles are always going to go down a treat!” The final category of the evening was the prestigious Furtherer of the Year, awarded to the person that best defines the agency.

The FAFTA went to dynamic data analyst Matthew Eastaugh, who said: “I feel proud and honoured to be the first recipient of this award. “If nothing else, it makes up for the blatant corruption that must have been responsible for Jayms Brooks being voted as funnier than me.”

Inside sources have hailed the inaugural FAFTAs as a success, with many remarking on Steve Jaggard’s “colourful” performance as host. Rumours have already begun circulating surrounding next year’s FAFTAs, with some speculating that the awards will return bigger and better in 2015. Want to walk away with a FAFTA next year? We’re looking for passionate people to join our growing team.


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