26th May 2017
Prospects are looking good in terms of potential visitor numbers for the upcoming France Show 2010 in January, a show Further promotes online to the public each year.
Ticket registrations for the Earls Court consumer event are already up on last year with the total amount of individual tickets registered for hitting 30,501 this week, justifying once again the decision to push a ‘free ticket’ offer to gain audience from as far in advance as three months prior to the event.
The France Show is the UK’s largest celebration of France and French living, with food and drink, the arts, travel and property at its core. The event, previously known as Vive La France, has enjoyed a recent resurgence since its change of ownership in Summer 2007.
The Further team won the CIM’s Online Effectiveness Award for the 2008 show – and this year has built upon the event’s strong search and online presence with a whole raft of new Social Media activity, working across Twitter, Facebook and special interest blogs and discussion groups.
“The key” as Further’s Search Manager Chris Gedge explains “ is to work on attracting those new audiences we have not reached before who are interested in one or more of the special interest areas featured in the show whether they are into cookery, overseas property, art, wine, champagne, shoppers or simply love travelling to France. It is vital that the audience are made aware and put the date in their diaries long before Christmas, so having an ‘early-start’ promotion has again been very important to the campaign. After all, once we hit December everybody’s mind is on Christmas – and as the event is early in January it is a tricky time to try and build a high attendance “
Of course, our ‘online’ role is just part of the bigger promotional picture as the client, Archant Life France, markets the show very successfully offline via its market-leading sector magazines, France, Living France and French Property News.
Now that the offer period is over, tickets to the France Show 2010, which takes place at Earls Court, 8th-10th January, cost just £10 each. Visit www.thefranceshow.com to book and to find out more.
With cooking demonstrations by Jean-Christophe Novelli, Can-Can and Moulin Rouge dancers, wine and champagne tastings and seminars, sample signature dishes cooked by top French restaurants, talks by celebrity authors Kate Mosse and Carol Drinkwater and so much more, believe us, it really is a fantastic fun day out!