26th May 2017
Well, let’s take it from the top:
A conversion is the name given to when a visitor to your website completes a desired goal. This can be something as simple as entering an email address to subscribe to your newsletter, or more complex like making an e-commerce purchase from your store.
Your conversion rate is the percentage of the total visitors to your website that complete this goal. For example, you have an average of 1,000 visitors a month, of which 10 go on to buy something. This means your conversion rate is 1%. Increase your conversion rate to 2%, and that’s 20 people a month on average buying something.
Conversion rate optimisation (or CRO) follows on from that. It’s the process of optimising your site to improve your conversion rate, and in turn make your site more successful.
While search engine optimisation, paid digital and content marketing primarily help increase the number of people who visit your site, conversion rate optimisation helps ensure that the traffic you get impacts the bottom line of your business as much as possible.
Put simply, even if millions of perfect customers visited your site every month, it would mean very little if they found it difficult to actually convert!
Here are just three examples of the many ways we at Further go about looking to improve your conversion rate:
That’s just three examples – there are many more areas that can also be considered and analysed, to help get your websites conversion rate moving in the right direction.
The best thing to do is to get in touch with us here at Further, where we can listen to your needs and concerns and work out what’s best for you and your business. Click through to our conversion optimisation service page to find out more about how we can come up with a conversion rate optimisation strategy that will work for you.