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Strategic planning techniques: getting work done on time and on budget

When you manage a campaign or project, there are certain targets that you’ll want or need to...

Post by Austeja Pranculyte, Project Administrator
16th Aug 2017
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Building a content strategy (Cambridge CIM Digital Marketing Conference 2017 presentation)

Head of Strategy, Richard Willner, presented at the 11th Cambridge Digital Marketing Conference at Duxford – below...

Post by Richard Willner, Head of Strategy
28th Jul 2017
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PR v marketing: what can digital marketing learn from public relations?

What’s the difference? To those working outside the marketing and public relations (PR) industries, it can seem...

Post by Helen Brooks, Content Editor
07th Jul 2017

The difference between strategy and planning: a marketing manager’s guide

Strategy and planning: two key components of any good marketing, yet still either not fully understood or...

Post by Richard Willner, Head of Strategy
05th Jun 2017
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Your guide to managing complex processes

I have been managing processes – editorial, communications, public relations campaigns, content marketing, etc – in some way for...

Post by Helen Brooks, Content Editor
05th May 2017
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The simple way to create a strategic digital marketing plan

Don’t know where to start with your digital marketing? In my experience, following a sequential, stepped process...

Post by Richard Willner, Head of Strategy
21st Mar 2017