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Paid social: 10 reasons to include it in your digital marketing strategy

Have you ever been on Facebook, Instagram, Twitter or LinkedIn and seen the word ‘sponsored’ or ‘promoted’...

Post by Darren Barr, Head of Paid Digital
18th May 2017
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Search Kernel – April 2017 Search Marketing Round-up

Search is a tough nut to crack, so on the last Friday of each month we’ll be...

Post by Jon Falgate, Head of Organic Search
28th Apr 2017
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Competitor analysis: the essential guide for marketing managers

Have you ever gone to catch a train without looking at the departure times first? Probably not....

Post by Richard Willner, Head of Strategy
27th Apr 2017

Apple’s Search Ads now available in the UK

Today, 25 April 2017, marks an exciting moment for app developers everywhere. After a successful US launch, Apple...

Post by Alise Arente, PPC Specialist
25th Apr 2017
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Search Kernel – March 2017 Search Marketing Round-up

Welcome to the March edition of Further’s Search Kernel Welcome to the Search Kernel, Further’s Search Marketing...

Post by Mark Hannant
31st Mar 2017

Further nominated for four European Search Awards

We’re delighted to announce that Further has been shortlisted for four European Search Awards this year: Best...

Post by Steve Jaggard
16th Mar 2017

Stealing other people’s treasure: competitor bidding strategies for PPC

All companies dream of winning their competitors’ business. In Paid Search, there are many ways to make sure you...

Post by Alise Arente, PPC Specialist
20th Jan 2017

Paid digital: the digital campaign educator, enabler and enhancer

Let’s get this out of the way straight away… I’ve lost count of the number of times...

Post by Darren Barr, Head of Paid Digital
13th Jan 2017
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Search Kernel 12/16: your monthly search marketing news in a nutshell

In our second edition of The Search Kernel we’re looking at the events in December as well...

Post by Mark Hannant
23rd Dec 2016
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The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we...

Post by Mark Hannant
29th Nov 2016