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Apple’s Search Ads now available in the UK

Today, 25 April 2017, marks an exciting moment for app developers everywhere. After a successful US launch, Apple...

Post by Alise Arente
25th Apr 2017
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Search Kernel – March 2017 Search Marketing Round-up

Welcome to the March edition of Further’s Search Kernel Welcome to the Search Kernel, Further’s Search Marketing...

Post by Mark Hannant
31st Mar 2017

Further nominated for four European Search Awards

We’re delighted to announce that Further has been shortlisted for four European Search Awards this year: Best...

Post by Steve Jaggard
16th Mar 2017

Stealing other people’s treasure: competitor bidding strategies for PPC

All companies dream of winning their competitors’ business. In Paid Search, there are many ways to make sure you...

Post by Alise Arente
20th Jan 2017

Paid digital: the digital campaign educator, enabler and enhancer

Let’s get this out of the way straight away… I’ve lost count of the number of times...

Post by Darren Barr
13th Jan 2017
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Search Kernel 12/16: your monthly search marketing news in a nutshell

In our second edition of The Search Kernel we’re looking at the events in December as well...

Post by Mark Hannant
23rd Dec 2016
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The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we...

Post by Mark Hannant
29th Nov 2016

Google Keyword Planner now gives you 4 years’ worth of data

When I utter the words ‘Google is giving us more data’, I barely believe it myself. But...

Post by Adam Read
21st Nov 2016

3 essential PPC tips for seasonal search spikes

If there is one channel that reflects real-time category trends and social movements, it’s digital. Whether that’s...

Post by Alise Arente
15th Nov 2016

The unsung hero of digital marketing: paid digital / pay-per-click / PPC

How paid digital is viewed Maybe I’m biased, but I think paid digital (PPC) is the unsung hero...

Post by Darren Barr
07th Nov 2016