Takeaways from Google’s SERP features and user-intent white paper

The rank-tracking aficionados at STAT have produced a white paper exploring how Google matches SERP features (featured...

Post by Mark Hannant
09th Mar 2017

A day in the life of a link builder

In the ever-changing landscape of SEO, it is increasingly difficult understand Google’s algorithms for search ranking. What...

Post by Terry Hearn
24th Feb 2017

Search Kernel 12/16: your monthly search marketing news in a nutshell

In our second edition of The Search Kernel we’re looking at the events in December as well...

Post by Mark Hannant
23rd Dec 2016

Google Keyword Planner now gives you 4 years’ worth of data

When I utter the words ‘Google is giving us more data’, I barely believe it myself. But...

Post by Adam Read
21st Nov 2016

How trendy are you?

Google Trends is a useful tool to see how search around a given term or topic is...

Post by Gill
31st Oct 2016

Scepticism is a healthy part of SEO (or, why Wikipedia has NOT received a Google penalty)

A couple of weeks ago, SimilarWeb published an article with the sensationalist title “Is Wikipedia Being Hit...

Post by Rob Welsby
14th Aug 2015

(not provided) and the future of SEO performance analysis

The SEO industry has experienced a dramatic rate of change in best practice since early in 2011...

Post by Rob Welsby
30th Sep 2013

Penguin…Panda…Six Survival Strategies for Google'’s Animal Kingdom

The SEO landscape has changed dramatically over the past few months. Google’s Panda and Penguin updates, with...

Post by Steve Jaggard
30th May 2012

Googles 40 plus new changes. What does it mean to you?

The world of Search Engine Optimisation (SEO) has been undergoing some major changes recently. Not content with...

Post by Rob Welsby
28th Feb 2012

Google's new Privacy Policy and what it means for you

Earlier this week Google announced an upcoming change in their privacy policy, which consolidates the previous 70+...

Post by Rob Welsby
26th Jan 2012