Blog

Do marketers know what to wear?

In an era of individualism, the creative industries have some of the most progressive views and rules...

Post by Gill, Head of Content Marketing
18th May 2017

Getting to know your audience: how and why you should

This how-to guide is based on a presentation to Chartered Institute of Marketing (CIM) members and students...

Post by Gill, Head of Content Marketing
12th May 2017
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Competitor analysis: the essential guide for marketing managers

Have you ever gone to catch a train without looking at the departure times first? Probably not....

Post by Richard Willner, Head of Strategy
27th Apr 2017
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The simple way to create a strategic digital marketing plan

Don’t know where to start with your digital marketing? In my experience, following a sequential, stepped process...

Post by Richard Willner, Head of Strategy
21st Mar 2017

What marketers can learn from Adam Curtis’ Hypernormalisation

At the weekend I watched the latest Adam Curtis documentary, Hypernormalisation, the BBC iPlayer. It’s two hours...

Post by Gill, Head of Content Marketing
10th Jan 2017
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Search Kernel 12/16: your monthly search marketing news in a nutshell

In our second edition of The Search Kernel we’re looking at the events in December as well...

Post by Mark Hannant
23rd Dec 2016
Search Kernal header for Further

The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we...

Post by Mark Hannant
29th Nov 2016

Incrementalism: how to achieve small things that make all the difference

Something I’ve been referencing quite a lot recently in discussions about work and in meetings is the...

Post by Dan Coman
24th Nov 2016