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Deliver world-class client service with these tips

Client service, as defined by Wikipedia, is ‘the provision of service to customers before, during and after a purchase’....

Post by Duncan Basford, Account Director
03rd Aug 2017
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PR v marketing: what can digital marketing learn from public relations?

What’s the difference? To those working outside the marketing and public relations (PR) industries, it can seem...

Post by Helen Brooks, Content Editor
07th Jul 2017
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Search Kernel – June 2017 Search Marketing Round-up

Welcome to the June’s Search Kernel Welcome to the Search Kernel, Further’s Search Marketing round-up for June...

Post by Mark Hannant, Senior SEO Consultant
30th Jun 2017

The key to success in B2B digital marketing

Research shows that B2B (business-to-business) companies are far behind their B2C (business-to-consumer) colleagues when it comes to...

Post by Kate Barnes
13th Jun 2017

Further line up against world’s best at The Drum Search Awards 2017

The Drum Search Awards 2017 were presented at a ceremony in London on 25 May and saw...

Post by Steve Jaggard, Founder
26th May 2017

Do marketers know what to wear?

In an era of individualism, the creative industries have some of the most progressive views and rules...

Post by Gill, Head of Content Marketing
18th May 2017

Getting to know your audience: how and why you should

This how-to guide is based on a presentation to Chartered Institute of Marketing (CIM) members and students...

Post by Gill, Head of Content Marketing
12th May 2017
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Competitor analysis: the essential guide for marketing managers

Have you ever gone to catch a train without looking at the departure times first? Probably not....

Post by Richard Willner, Head of Strategy
27th Apr 2017
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The simple way to create a strategic digital marketing plan

Don’t know where to start with your digital marketing? In my experience, following a sequential, stepped process...

Post by Richard Willner, Head of Strategy
21st Mar 2017

What marketers can learn from Adam Curtis’ Hypernormalisation

At the weekend I watched the latest Adam Curtis documentary, Hypernormalisation, the BBC iPlayer. It’s two hours...

Post by Gill, Head of Content Marketing
10th Jan 2017