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Apple’s Search Ads now available in the UK

Today, 25 April 2017, marks an exciting moment for app developers everywhere. After a successful US launch, Apple...

Post by Alise Arente
25th Apr 2017
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Search Kernel – March 2017 Search Marketing Round-up

Welcome to the March edition of Further’s Search Kernel Welcome to the Search Kernel, Further’s Search Marketing...

Post by Mark Hannant
31st Mar 2017

Further nominated for four European Search Awards

We’re delighted to announce that Further has been shortlisted for four European Search Awards this year: Best...

Post by Steve Jaggard
16th Mar 2017

Takeaways from Google’s SERP features and user-intent white paper

The rank-tracking aficionados at STAT have produced a white paper exploring how Google matches SERP features (featured...

Post by Mark Hannant
09th Mar 2017
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The Search Kernel February 2017 – Search Marketing Round-up

Welcome to the Search Kernel, Further’s Search Marketing round-up for February 2017. It may be a short...

Post by Mark Hannant
24th Feb 2017
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The Search Kernel January 2017 – Search Marketing Round-up

Welcome to the Search Kernel, Further’s Search Marketing round-up for January 2017. We’re up to the third...

Post by Mark Hannant
27th Jan 2017

What marketers can learn from Adam Curtis’ Hypernormalisation

At the weekend I watched the latest Adam Curtis documentary, Hypernormalisation, the BBC iPlayer. It’s two hours...

Post by Gill
10th Jan 2017
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The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we...

Post by Mark Hannant
29th Nov 2016

Google Keyword Planner now gives you 4 years’ worth of data

When I utter the words ‘Google is giving us more data’, I barely believe it myself. But...

Post by Adam Read
21st Nov 2016

The unsung hero of digital marketing: paid digital / pay-per-click / PPC

How paid digital is viewed Maybe I’m biased, but I think paid digital (PPC) is the unsung hero...

Post by Darren Barr
07th Nov 2016