Articles about Digital Strategy

The latest news, views, and industry insight from Further.

Simple and clear digital strategies: Cambridge B2B marketing seminar (download)

19/10/2017

Simple and clear digital strategies: Cambridge B2B marketing seminar (download)

On Thursday 19 Oct 2017, Further and partner Polkadotfrog hosted a breakfast seminar on ‘Creating winning B2B strategies’. The session, which took place at Impington in Cambridgeshire, was attended by...

Using persuasive communication to plan your marketing campaigns

12/10/2017

Using persuasive communication to plan your marketing campaigns

Communications can often be an afterthought within the marketing context. It is often treated solely...

How to create a meaningful customer persona

14/09/2017

How to create a meaningful customer persona

Marketing is a fickle game, and going at it blind is dangerous and, quite frankly,...

Building a content strategy (Cambridge CIM Digital Marketing Conference 2017 presentation)

28/07/2017

Building a content strategy (Cambridge CIM Digital Marketing Conference 2017 presentation)

Head of Strategy, Richard Willner, presented at the 11th Cambridge Digital Marketing Conference at Duxford...

PR v marketing: what can digital marketing learn from public relations?

07/07/2017

PR v marketing: what can digital marketing learn from public relations?

What’s the difference? To those working outside the marketing and public relations (PR) industries, it...

The key to success in B2B digital marketing

13/06/2017

The key to success in B2B digital marketing

Research shows that B2B (business-to-business) companies are far behind their B2C (business-to-consumer) colleagues when it...

The difference between strategy and planning: a marketing manager’s guide

05/06/2017

The difference between strategy and planning: a marketing manager’s guide

Strategy and planning: two key components of any good marketing, yet still either not fully...

Competitor analysis: the essential guide for marketing managers

27/04/2017

Competitor analysis: the essential guide for marketing managers

Have you ever gone to catch a train without looking at the departure times first?...

The simple way to create a strategic digital marketing plan

21/03/2017

The simple way to create a strategic digital marketing plan

Don’t know where to start with your digital marketing? In my experience, following a sequential,...

09/01/2017

The importance of strategy in a disposable world

‘I can’t believe it’s February already… where is the year going?!’ How many times have you...

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