Building a content strategy (Cambridge CIM Digital Marketing Conference 2017 presentation)
Head of Strategy, Richard Willner, presented at the 11th Cambridge Digital Marketing Conference at Duxford – below...
PR v marketing: what can digital marketing learn from public relations?
What’s the difference? To those working outside the marketing and public relations (PR) industries, it can seem...
The key to success in B2B digital marketing
Research shows that B2B (business-to-business) companies are far behind their B2C (business-to-consumer) colleagues when it comes to...
The difference between strategy and planning: a marketing manager’s guide
Strategy and planning: two key components of any good marketing, yet still either not fully understood or...
Competitor analysis: the essential guide for marketing managers
Have you ever gone to catch a train without looking at the departure times first? Probably not....
The simple way to create a strategic digital marketing plan
Don’t know where to start with your digital marketing? In my experience, following a sequential, stepped process...
The importance of strategy in a disposable world
‘I can’t believe it’s February already… where is the year going?!’ How many times have you heard a...
What is content marketing and how do you do it?
Great storytellers tend to use two tricks of the trade. The first is to send characters on...
Why the world’s best football managers are great strategists
Jose Mourinho parks the bus at Anfield and gets panned by pundits and Liverpool supporters. He also...
Incrementalism: how to achieve small things that make all the difference
Something I’ve been referencing quite a lot recently in discussions about work and in meetings is the...
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