The moment of orientation: does your website have what it takes to KEEP visitors?

It’s very likely that you’ve done it yourself. Looking for a company related to an area you...

Post by Matthew Eastaugh
17th Jan 2017

What could your company gain from website data analysis services?

One of our core areas of expertise is data analysis. But what does that entail, what is...

Post by Adam Read
04th Jan 2017

The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we...

Post by Mark Hannant
29th Nov 2016

Google Keyword Planner now gives you 4 years’ worth of data

When I utter the words ‘Google is giving us more data’, I barely believe it myself. But...

Post by Adam Read
21st Nov 2016

How trendy are you?

Google Trends is a useful tool to see how search around a given term or topic is...

Post by Gill
31st Oct 2016

Five free content monitoring tools to help you track topical themes and user engagement

You’ve laboured to craft your finest content. From fonts, to mobile-friendly layout, to eye-catching video and sweet touches...

Post by Dan Coman
27th Oct 2016

The underrated power of scraping with Excel

Who doesn’t like to turning big jobs into small jobs? As an SEO analyst, I do, and...

Post by Zak Ireson
07th Oct 2016
Who, What and When? – Profiling Google, Yahoo and Bing search demographics

Who, What and When? – Profiling Google, Yahoo and Bing search demographics

Google is the most used search engine in the world, hands down. If you are a digital marketer...

Post by Adam Read
21st Aug 2015

A compelling reason to move to https? "Direct" traffic on the rise

Our race to measure, understand and develop digital marketing strategy from website traffic data is never-ending and it usually has...

Post by Rob Welsby
13th May 2015

How data should drive your marketing strategy

It can be all quite dizzying. Visits, shares, backlinks, comments, pageviews, time on site, bounce rate, time...

Post by Rob Welsby
13th Feb 2015