How to analyse customer journeys and improve your website
To serve the needs of your customers, it’s important to consider the journey that each of them...
Link disavow – why, what and how?
If you are involved with running a website, chances are you’ll have heard the term ‘disavow’ –...
Who, what, when? Analysing social media traffic and demographics
If you’re a digital marketer and you want to start a social media campaign, it’s likely that...
2017 General Election: a search story
The votes are in, Theresa May is recovering from an election headache, Jeremy Corbyn is ‘celebrating a...
Answering difficult questions: a day in the life of a data analyst
In this digital world, data is key to your business decisions. No more finger-in-the-air planning, data should...
Competitor analysis: the essential guide for marketing managers
Have you ever gone to catch a train without looking at the departure times first? Probably not....
Why you need to bother with A/B testing
If you’ve looked at your site with a view to improving conversion levels, either on your own...
Five data analysis tools for understanding your digital marketing campaigns
As a data analyst in a digital marketing agency, it’s essential for me to collect, analyse and...
The moment of orientation: does your website have what it takes to KEEP visitors?
It’s very likely that you’ve done it yourself. Looking for a company related to an area you...
What could your company gain from website data analysis services?
One of our core areas of expertise is data analysis. But what does that entail, what is...
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