Blog

How to analyse customer journeys and improve your website

To serve the needs of your customers, it’s important to consider the journey that each of them...

Post by Matthew Eastaugh
21st Jul 2017

Link disavow – why, what and how?

If you are involved with running a website, chances are you’ll have heard the term ‘disavow’ –...

Post by Matthew Eastaugh
28th Jun 2017

Who, what, when? Analysing social media traffic and demographics

If you’re a digital marketer and you want to start a social media campaign, it’s likely that...

Post by Adam Read, Data Analyst
26th Jun 2017

2017 General Election: a search story

The votes are in, Theresa May is recovering from an election headache, Jeremy Corbyn is ‘celebrating a...

Post by Adam Read, Data Analyst
15th Jun 2017

Answering difficult questions: a day in the life of a data analyst

In this digital world, data is key to your business decisions. No more finger-in-the-air planning, data should...

Post by Adam Read, Data Analyst
09th Jun 2017
Illustration for competitor analysis article with businessmen racing

Competitor analysis: the essential guide for marketing managers

Have you ever gone to catch a train without looking at the departure times first? Probably not....

Post by Richard Willner, Head of Strategy
27th Apr 2017

Why you need to bother with A/B testing

If you’ve looked at your site with a view to improving conversion levels, either on your own...

Post by Matthew Eastaugh
16th Mar 2017
Data tools illustration for Further

Five data analysis tools for understanding your digital marketing campaigns

As a data analyst in a digital marketing agency, it’s essential for me to collect, analyse and...

Post by Adam Read, Data Analyst
14th Mar 2017

The moment of orientation: does your website have what it takes to KEEP visitors?

It’s very likely that you’ve done it yourself. Looking for a company related to an area you...

Post by Matthew Eastaugh
17th Jan 2017

What could your company gain from website data analysis services?

One of our core areas of expertise is data analysis. But what does that entail, what is...

Post by Adam Read, Data Analyst
04th Jan 2017