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Further nominated for four European Search Awards

We’re delighted to announce that Further has been shortlisted for four European Search Awards this year: Best...

Post by Steve Jaggard
16th Mar 2017
Image of woman standing by red car

Creating content that builds brand and engages audiences: classic car enthusiasts

The Further content team love delving into people’s passions and knowledge about their favourite subjects. Early in...

Post by Helen Brooks
28th Feb 2017

What is content marketing and how do you do it?

Great storytellers tend to use two tricks of the trade. The first is to send characters on...

Post by Gill
12th Dec 2016

Five free content monitoring tools to help you track topical themes and user engagement

You’ve laboured to craft your finest content. From fonts, to mobile-friendly layout, to eye-catching video and sweet touches...

Post by Dan Coman
27th Oct 2016

Five ideation tips

There’s a nagging question that every content marketer faces: what’s next? You’ve won awards and acclaim for...

Post by Dan Coman
07th Oct 2016

Looking back on what you learned about content marketing in 2016 … yes, 2016

  Let’s fast forward to January 2017. You’re looking at the numbers for last year’s marketing campaign....

Post by Paul Hill
27th Jan 2016

Google Hummingbird semantic search and content strategy

Why do customers visit your website? I’m not asking what they are looking for. I’m asking why they...

Post by Paul Hill
03rd Oct 2013
Creating compelling copy: Further's in-house editorial guidelines

Creating compelling copy: Further's in-house editorial guidelines

How do you get the best links? You earn them with compelling content that is geared towards...

Post by Paul Hill
02nd Nov 2012
Mad men and lousy copywriters: writing style for bloggers and digital journalists

Mad men and lousy copywriters: writing style for bloggers and digital journalists

He’s staring at a virgin piece of paper laid out on the desk. His pen hovers over...

Post by Paul Hill
27th Oct 2012

The features that make Fireworks the application of choice for web designers

Amongst the web design community there is an ongoing debate over the relative merits of Photoshop and...

Post by Steve Jaggard
26th Oct 2009