Blog

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Looking back on what you learned about content marketing in 2016 … yes, 2016

  Let’s fast forward to January 2017. You’re looking at the numbers for last year’s marketing campaign....

Post by Paul Hill
27th Jan 2016

Google Hummingbird semantic search and content strategy

Why do customers visit your website? I’m not asking what they are looking for. I’m asking why they...

Post by Paul Hill
03rd Oct 2013
Creating compelling copy: Further's in-house editorial guidelines

Creating compelling copy: Further's in-house editorial guidelines

How do you get the best links? You earn them with compelling content that is geared towards...

Post by Paul Hill
02nd Nov 2012
Mad men and lousy copywriters: writing style for bloggers and digital journalists

Mad men and lousy copywriters: writing style for bloggers and digital journalists

He’s staring at a virgin piece of paper laid out on the desk. His pen hovers over...

Post by Paul Hill
27th Oct 2012

The features that make Fireworks the application of choice for web designers

Amongst the web design community there is an ongoing debate over the relative merits of Photoshop and...

Post by Steve Jaggard
26th Oct 2009