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The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we...

Post by Mark Hannant
29th Nov 2016

Google Keyword Planner now gives you 4 years’ worth of data

When I utter the words ‘Google is giving us more data’, I barely believe it myself. But...

Post by Adam Read
21st Nov 2016

The unsung hero of digital marketing: paid digital / pay-per-click / PPC

How paid digital is viewed Maybe I’m biased, but I think paid digital (PPC) is the unsung hero...

Post by Darren Barr, Head of Paid Digital
07th Nov 2016

How trendy are you?

Google Trends is a useful tool to see how search around a given term or topic is...

Post by Gill, Head of Content Marketing
31st Oct 2016

Google’s evolution over two decades

Invention and evolution are the two common themes of Google’s near 20-year history. From the invention of...

Post by Rob Welsby
03rd Jun 2016

The end of the Wild West Web

Three long-term trends for digital marketers Look back 10 years and you’ll see a strange, unfamiliar digital...

Post by Steve Jaggard
03rd Jun 2016

Our favourite marketing campaigns of 2015

There is nothing we love more than a fantastic marketing campaign and this year we have seen...

Post by Amanda Bunn
17th Dec 2015

Scepticism is a healthy part of SEO (or, why Wikipedia has NOT received a Google penalty)

A couple of weeks ago, SimilarWeb published an article with the sensationalist title “Is Wikipedia Being Hit...

Post by Rob Welsby
14th Aug 2015

As you sprint to keep up, slow down and think

Having sat and listened to industry leaders and one of the industry’s most recognised futurologists recently at,...

Post by Steve Jaggard
04th Jul 2013

Fail fast or learn from what works? SearchLove, content strategies and the future of SEO

Test and learn. Try something, explore what works, measure what doesn’t, and adapt. Fail fast, learn quickly,...

Post by Paul Hill
30th Oct 2012