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The Search Kernel January 2017 – Search Marketing Round-up

Welcome to the Search Kernel, Further’s Search Marketing round-up for January 2017. We’re up to the third...

Post by Mark Hannant
27th Jan 2017

What marketers can learn from Adam Curtis’ Hypernormalisation

At the weekend I watched the latest Adam Curtis documentary, Hypernormalisation, the BBC iPlayer. It’s two hours...

Post by Gill
10th Jan 2017

The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we...

Post by Mark Hannant
29th Nov 2016

Google Keyword Planner now gives you 4 years’ worth of data

When I utter the words ‘Google is giving us more data’, I barely believe it myself. But...

Post by Adam Read
21st Nov 2016

The unsung hero of digital marketing: paid digital / pay-per-click / PPC

How paid digital is viewed Maybe I’m biased, but I think paid digital (PPC) is the unsung hero...

Post by Darren Barr
07th Nov 2016

How trendy are you?

Google Trends is a useful tool to see how search around a given term or topic is...

Post by Gill
31st Oct 2016

Google’s evolution over two decades

Invention and evolution are the two common themes of Google’s near 20-year history. From the invention of...

Post by Rob Welsby
03rd Jun 2016

The end of the Wild West Web

Three long-term trends for digital marketers Look back 10 years and you’ll see a strange, unfamiliar digital...

Post by Steve Jaggard
03rd Jun 2016

Our favourite marketing campaigns of 2015

There is nothing we love more than a fantastic marketing campaign and this year we have seen...

Post by Amanda Bunn
17th Dec 2015

Scepticism is a healthy part of SEO (or, why Wikipedia has NOT received a Google penalty)

A couple of weeks ago, SimilarWeb published an article with the sensationalist title “Is Wikipedia Being Hit...

Post by Rob Welsby
14th Aug 2015