August Social Media Roundup
August in the world of social
Another month, another social media roundup. As always in the world of social, there have been plenty of changes, and we’re here to tell you all about them.
After scandal surrounding the 2016 US election, Facebook has pledged to introduce stricter guidelines for political advertising ahead of the 2020 election. Pages that now wish to advertise on political topics will have to undergo a verification process. This process will require additional disclosures from companies wishing to advertise on either Facebook or Instagram.
In order to receive a “confirmed organisation” label, advertisers must show government-issued credentials. This includes submitting either a Federal Election Commission ID number, tax-registered organisation ID number, or government website domain matching an official email. This is an important step for the platform, which was plagued by fake pages, fake news and misinformation during the 2016 election.
Facebook have also announced they have removed chat functionality from groups. If you’re in a group with people, you will not be able to message the entire group anymore. Instead, they encourage people to make group chats directly in messenger, as this feature still exists.
The micro-blogging platform and social network has been under fire recently. Mainly due to the supposed lack of commitment to user safety. This has come off the back of racist attacks on high-profile users such as football players. In an attempt to quell rumours that there’s no support for users, Twitter is meeting Manchester United, and charity, ‘Kick It Out’ which aims to tackle racism in football.
A feature that is currently being tested on Android is allowing users to follow topics like they do users. Users will be able to follow topics such as sports teams, television shows and celebrities. When the feature goes live, users will be able to see tweets about topics of their choosing inside their timeline.
This month, LinkedIn released a list of the top 10 most-followed accounts on the platform. The top three most followed LinkedIn pages are TED Conferences, Google, Amazon and then LinkedIn itself. At number 10 is Facebook, with brands such as Nestle and Unilever sitting before it in the list.
Take a look at the full list here. What can you take from it? Big businesses are obviously the most followed, but are there practices each one demonstrates on social that you could introduce for your own business? For example, TED Conferences often post inspirational thought-leadership videos. If this is something that works for them – why not see if it works for you.
Announcing an adjustment to their algorithm, YouTube have hit the headlines in the world of tech this month. They are experimenting with an algorithm change to reduce the spread of “borderline content”. This is content that is literally on the border of YouTube’s policies. The aim of this algorithm change is to prevent the spread of videos that could misinform users in harmful ways.
YouTube’s chief executive, Susan Wojcicki said that the three main principles for the channel are:
- To “remove content that violates our policy as quickly as possible … and we’re always looking to make our policies clearer and more effective, as we’ve done with pranks and challenges, child safety and hate speech just this year”.
- To “raise up authoritative voices when people are looking for breaking news and information, especially during breaking news moments”.
- And to “set a higher bar for what channels can make money on our site, rewarding trusted, eligible creators. Not all content allowed on YouTube is going to match what advertisers feel is suitable for their brand; we have to be sure they are comfortable with where their ads appear”.
So, that’s it for the month in social. If there are any updates you’ve spotted on your favourite platforms – comment them below.