19th Sep 2016
We recently told you about the very early success of our new site and search strategy for Richardsons Boating Holidays.
The new site at www.richardsonsboatingholidays.co.uk was the first ecommerce site the client has had, taking online bookings as well as brochure and booking requests.
Just nine days after launch we reported that the site had taken;
– 39 online bookings totalling £26,683.21
– 96 brochure requests
– nine booking enquiries, from as far afield as Iran
Now, six weeks on, we are really pleased to see that the momentum has continued to build, with the site now having provided;
– 282 booking enquiries totalling..well..a lot of revenue!
– 590 brochure requests
– 90 booking enquiries
This is excellent news for the client who is obviously enjoying a healthy return on investment, but for us possibly the best news of all is that search engines have accounted for over 75% of all site visitors.
A fact which hopefully reinforces a point we are always making to potential clients – about the need for having joined up thinking in online marketing – a search campaign which delivers high volumes of relevant continuous traffic allied to a site which has been designed and built with usability and conversion in mind.This is a perfect example of that theory in action.
Designed and built by Further in seven weeks, the new site replaces the ‘enquiry-only’ site on the existing domain – a domain Further has been driving traffic to for several months using a combination of natural search (SEO) and paid search (PPC) campaigns.
The natural search campaign has seen Richardsons overtake other market-leading brands with 1st position on Google being gained for seven core search terms including most recently, the key industry term ‘boating holidays’.
As Emma Day, Marketing Manager at Richardsons commented “we are really pleased with the level of bookings coming through so far. Further’s search marketing work has been continuously increasing our traffic. The new site gives us a new look moving forward, and the addition of online booking was something our research demonstrated needed to happen to keep us in line with consumer expectations. It’s an exciting move forward.”