Blog

In conversation with Senior SEO Consultant Mark Hannant

Mark Hannant, Further’s SEO Consultant of almost eight years, is embarking on a project to discover and nurture local talent. We decided to sit down with Mark to learn...

How to understand and improve staff wellbeing

Mental Health Awareness Week took place this month, making now a fitting time to discuss staff wellbeing and mental health in the workplace. Fighting the stigma As Office Manager...

Further nominated for three RAR Digital Awards 2017

Further has been nominated in three categories for the Recommended Agency Register (RAR) UK Digital Awards for 2017. Nominations in the RAR Digital Awards are coveted, as they are...

Do marketers know what to wear?

In an era of individualism, the creative industries have some of the most progressive views and rules on dress code and working life. But what does that mean I...

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Paid social: 10 reasons to include it in your digital marketing strategy

Have you ever been on Facebook, Instagram, Twitter or LinkedIn and seen the word ‘sponsored’ or ‘promoted’ alongside a post or piece of content? Then it’s likely you’ve seen an...

Getting to know your audience: how and why you should

This how-to guide is based on a presentation to Chartered Institute of Marketing (CIM) members and students at University of East Anglia. It aims to arm you with the skills...

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Your guide to managing complex processes

I have been managing processes – editorial, communications, public relations campaigns, content marketing, etc – in some way for nine years. And if there’s one thing I have learned, it’s that...

Happy staff, happy workplace: an interview with Further’s Social Secretary Shakiba Mohseni

It’s important for any workplace to have an element of fun – time to down tools and talk to the people with whom you spend most of your week,...

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Search Kernel – April 2017 Search Marketing Round-up

Search is a tough nut to crack, so on the last Friday of each month we’ll be using our digital nutcrackers to get to core information. What’s happened in...

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Competitor analysis: the essential guide for marketing managers

Have you ever gone to catch a train without looking at the departure times first? Probably not. Most people would rather not take the risk, especially when the information...