Blog

search-kernel

The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we know that search is a tough nut to crack, so, on a...

kate-barnes

Further welcomes new Account Strategist

Further is happy to welcome Kate Barnes as Account Strategist. We’ve enjoyed throwing Kate in at the deep end and she’s already swimming like a champ, but see what...

incrementalism

Incrementalism: how to achieve small things that make all the difference

Something I’ve been referencing quite a lot recently in discussions about work and in meetings is the concept of incrementalism or making marginal gains. What is it? Incrementalism is...

googleadwordplanner006

Google Keyword Planner now gives you 4 years’ worth of data

When I utter the words ‘Google is giving us more data’, I barely believe it myself. But it appears to be true. Previously, Google Keyword Planner only gave us...

mobile-first

Google’s Mobile-First update: what it means and how to prepare

On November 4, 2016, Google announced the gradual roll out and testing of a new mobile algorithm called Mobile-First. This means Google will be putting even more focus on...

flag

Brexit: a search story

On the 23rd June 52% of the UK voted to leave the EU. One of the biggest events for UK democracy in a generation, one that will surely cause...

client-services

The three pillars of a great client relationship

The myth Head-turning threads, easy charm and champagne by the jeroboam. Pop culture paints a glamorous portrait of how agencies look after clients. From Mad Men to Ab Fab,...

seasonal_search

3 essential PPC tips for seasonal search spikes

If there is one channel that reflects real-time category trends and social movements, it’s digital. Whether that’s ‘Brad Pitt and Angelina Jolie’s break up’ or ‘Pret’s new Christmas sandwiches’,...

us-elections002

US Presidential elections – run up and aftermath: what search is saying

It’s 9.33am on November 9th and it’s a done deal. Donald J Trump will be the next President of the United States. I was interested to see what search...

ppc

The unsung hero of digital marketing: paid digital / pay-per-click / PPC

How paid digital is viewed Maybe I’m biased, but I think paid digital (PPC) is the unsung hero of many digital campaigns. Too often, pay-per-click is judged on direct ROI,...