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Writing for web: a content marketing editor’s guide

If you’re a web editor or freelance writer producing copy for an agency or brand, print or bookmark this page and read before you start and after you finish....

2017 General Election: a search story

The votes are in, Theresa May is recovering from an election headache, Jeremy Corbyn is ‘celebrating a loss’ (Labour lost the election but gained 30 seats). The SNP were...

The key to success in B2B digital marketing

Research shows that B2B (business-to-business) companies are far behind their B2C (business-to-consumer) colleagues when it comes to embracing digital. The few that have embraced it have seen greater efficiency...

Answering difficult questions: a day in the life of a data analyst

In this digital world, data is key to your business decisions. No more finger-in-the-air planning, data should be at the core of all business decision making, as it offers...

Theresa May v Jeremy Corbyn: what are people Googling?

Answer The Public is a great way to see how people are searching for information around keywords. As an example, we put in ‘Jeremy Corbyn’ and ‘Theresa May’ to...

The difference between strategy and planning: a marketing manager’s guide

Strategy and planning: two key components of any good marketing, yet still either not fully understood or simply ignored by some marketing managers. Some will choose to ignore one...

6 simple magazine tricks to make your online content more engaging

As dwindling print sales mean a shrinking media industry, so more and more journalists are eking out a living in marketing. We would not be the first to point...

Search Kernal header for Further

Search Kernel – May 2017 Search Marketing Round-up

Welcome to the May edition of Further’s Search Kernel Welcome to the Search Kernel, Further’s Search Marketing round-up for May 2017. Search is a tough nut to crack, so...

Further line up against world’s best at The Drum Search Awards 2017

The Drum Search Awards 2017 were presented at a ceremony in London on 25 May and saw the Further team, once again, seated alongside some of the world’s leading...

In conversation with Senior SEO Consultant Mark Hannant

Mark Hannant, Further’s SEO Consultant of almost eight years, is embarking on a project to discover and nurture local talent. We decided to sit down with Mark to learn...