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How to analyse customer journeys and improve your website

To serve the needs of your customers, it’s important to consider the journey that each of them will take with your company and your brand, through all stages of...

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Pitch to win: 7 tips for getting a website to link to you

One of the key ingredients of building links for clients is creating high-quality content that an editor or journalist will snatch up and publish to their site. But creating...

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PR v marketing: what can digital marketing learn from public relations?

What’s the difference? To those working outside the marketing and public relations (PR) industries, it can seem as though these disciplines are synonymous – or at least quite similar....

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Search Kernel – June 2017 Search Marketing Round-up

Welcome to the June’s Search Kernel Welcome to the Search Kernel, Further’s Search Marketing round-up for June 2017. Search is a tough nut to crack, so on a monthly...

Link disavow – why, what and how?

If you are involved with running a website, chances are you’ll have heard the term ‘disavow’ – but what is a link disavow? How do you disavow links? And why...

Who, what, when? Analysing social media traffic and demographics

If you’re a digital marketer and you want to start a social media campaign, it’s likely that your default channel will be Facebook. But have you actually considered what audience...

Writing for web: a content marketing editor’s guide

If you’re a web editor or freelance writer producing copy for an agency or brand, print or bookmark this page and read before you start and after you finish....

2017 General Election: a search story

The votes are in, Theresa May is recovering from an election headache, Jeremy Corbyn is ‘celebrating a loss’ (Labour lost the election but gained 30 seats). The SNP were...

The key to success in B2B digital marketing

Research shows that B2B (business-to-business) companies are far behind their B2C (business-to-consumer) colleagues when it comes to embracing digital. The few that have embraced it have seen greater efficiency...

Answering difficult questions: a day in the life of a data analyst

In this digital world, data is key to your business decisions. No more finger-in-the-air planning, data should be at the core of all business decision making, as it offers...