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Apple’s Search Ads now available in the UK

Today, 25 April 2017, marks an exciting moment for app developers everywhere. After a successful US launch, Apple has now expanded its Search Ads to UK, Australia and New Zealand....

The Drum Search Awards 2017 nomination post

Further announced as finalists for The Drum Search Awards 2017

We’re delighted to have once again been nominated for The Drum Search Awards – one of the most prestigious awards in the calendar! This year, we’ve been shortlisted in the category...

Head of Organic Search Jonathan Falgate

Further welcomes new Head of Organic Search Jonathan Falgate

Further is delighted to welcome Jonathan Falgate as our new Head of Organic Search. Here’s Jon in his own words: Place of origin: I was born and raised just...

A step-by-step guide to creating a successful content strategy

Most marketing professionals accept the validity of content as part of the marketing mix. The principles are widely understood: use content to find and engage audiences and then make...

Search Kernal header for Further

Search Kernel – March 2017 Search Marketing Round-up

Welcome to the March edition of Further’s Search Kernel Welcome to the Search Kernel, Further’s Search Marketing round-up for March 2017. Search is a tough nut to crack, so...

3 essential conversations you should be having with your digital agency… regularly

You’ve been working with your digital agency for 18 months and all is going well. Targets are being met, deadlines are being hit, and you have a good relationship...

The Sound of Music: happy accidents and perfect sounds (infographic)

Last year, Further worked with Technical Foam Services (TFS) to create a fascinating foam in sport infographic. When we had the opportunity to build another infographic, this time about acoustic...

User anxiety: what AREN’T you telling your visitors?

With conversion rate optimisation (CRO), the temptation is to focus solely on improving what’s already on the page: changing calls to action, buttons or supporting text, restructuring the information...

Further stock image for strategic planning

The simple way to create a strategic digital marketing plan

Don’t know where to start with your digital marketing? In my experience, following a sequential, stepped process can really help in determining your options, and where your time and...

Further nominated for four European Search Awards

We’re delighted to announce that Further has been shortlisted for four European Search Awards this year: Best Small SEO Agency Best Integrated Search Agency Best Use of Search in...