Work with a team that has won a string of UK and European Search Awards
for the effectiveness of its work.
Work with a team that has won a string of UK and European Search Awards for the effectiveness of its work.
Competition for top search rankings is intense, but ranking at the top of organic search results can be an unparalleled source of traffic to your site. Our team of expert SEO Analysts have years of experience working with websites ranging from local service providers to global, multi-lingual Fortune 500 brands.
Our technical SEO advice is rooted in an understanding that changes to a website can be costly and that developer resource can be scarce, and so there should always be a positive return on investment on any recommendations made.
Having a site that is fit for search is the foundation of a successful organic search strategy – it maximises organic search visibility and minimises the risk of being penalised by ever-stricter search engine guidelines. We’ll analyse your site for technical issues that are holding back your search rankings. Our findings will be prioritised so you know what needs to be fixed first – and how to fix them. We’ll always reflect the latest best practice in our recommendations, and help you to understand why these recommendations will deliver a positive ROI.
What are your most valuable keywords? Are there search terms that are more likely to deliver conversions – sales or sales leads – than others? Our data-driven analysis will highlight opportunities to increase traffic and revenue from organic search by revealing which keywords and rankings to focus on.
If you operate in multiple languages or countries, you need a digital marketing agency who have deep understanding of international SEO best practise. From a technical perspective, getting content localisation correct using hreflang and other multi-lingual search best practice is critical for search visibility and avoidance of duplicate content issues.
When an understanding of country-specific search terms, trends and cultural differences is required for a campaign, Further partner with one of the UK’s leading multi-lingual search agencies or in-country agencies to ensure that the output meets our high quality standards. This is an expanding area of our business.
Been burnt by a previous agency? Google’s algorithm updates (such as Panda and Penguin) and action against web spam means that link-building tactics which may have worked in the past may now carry a toxic legacy. Further has successfully removed search penalties and regained organic rankings for a number of brands who have come to us with such problems. We do this by identifying the root cause of search penalties, removing and disavowing damaging links, as well as clearing up other technical issues.
Foundations are important. It doesn’t matter how well designed and engaging your website content is if it can’t be indexed in search results so that new customers can find you. When users search for products or services you offer, your website content must convince search algorithms it is relevant and valuable for these terms. If it fails to then you will have no chance of ranking highly in search results. If your website already attracts lots of visits from search engines or links on other websites, this could all be lost when a new website is developed unless you have an effective transition strategy. Further has a great deal of experience working with trusted third party developers to ensure that new site builds are ‘fit for search’ and that website launches go as smoothly as possible.
Understanding what your key competitors are doing is an important part of any online business strategy. Equally, analysing what activity your competitors are undertaking can reveal opportunities and weaknesses and inform an effective strategy to outperform these competitors.
Typical competitor analysis would include:
Would your business benefit from an increased understanding of search algorithms and best practice? We work with a number of retained clients to deliver in-house training – from SEO best practice for development teams to training copywriters on keyword volume and trends analysis, so that new site content has the best possible chance of ranking for valuable terms in search results.