Our Paid Digital team is a Google Adwords Certified Partner.
They specialise in maximising client budgets by improving
campaign performance and cutting wasted spend.
Our Paid Digital team is a Google Adwords Certified Partner. They specialise in maximising client budgets by improving campaign performance and cutting wasted spend.
Further’s paid digital campaigns are focussed on delivering an ROI for clients, and we believe strongly that paid search should be strategically linked to other marketing channels and to business objectives, with data informing a wider digital strategy. Further manage paid digital marketing campaigns for clients on a number of platforms, including Google AdWords, the Yahoo! Bing Network and a growing list of social channels including Facebook and LinkedIn.
Paid search performance for clients is monitored on a daily basis during the work week (Mon-Fri), and reactive changes are made as trends and opportunities become apparent. Clients have direct access to our paid search team in order that changes in focus and client requests can be implemented in a timely fashion.
Google Shopping PPC campaigns allow e-commerce advertisers to directly expose product information, including images and prices, to people searching for relevant terms on search engines. Laser-focused relevance and a searcher’s purchase intent can make this channel hugely profitable for advertisers who have an effective product advertising campaign in place.
Further can effectively cover an unlimited amount of product specific search queries with intelligent bid and advert management to maximise return on investment.
Remarketing technology allows advertisers to track users who visit their website but do not convert to a purchase or lead, and then to show targeted advertising to those users as they surf other websites.
This is a powerful form of advertising that Further uses to target people who have already engaged with a client’s brand but have failed to convert. With the correct strategy in place this form of advertising can deliver impressive results.
Remarketing can also be used effectively to increase user retention and repeat purchase, as well as for creative uses such as encouraging product reviews or sharing of content on social media.
The Google Display Network (GDN) is one of the largest networks of websites allowing display advertising against targeted criteria. The GDN reaches 92% of internet users. Coupled with the Yahoo Display Network, advertising across both will enable advertisers to reach almost all internet users.
Display Network campaigns are a great way of building brand awareness, where the impressions (views) of a banner ad are completely free until a potential customer clicks on them. With the payment at a CPC (cost per click) level, you can precisely control spend and report in exactly the same way as a paid search campaign.
YouTube, also part of the Google Display Network, can be a very effective way to connect with your target audience in an unique and informative way. You can choose to promote your own bespoke videos or simply advertise against third-party videos with relevant content.
Advertising against third-party videos means that individual videos can be targeted or ads can be displayed against videos within specific video channels.
The ads can take the form of in-stream ads (with a 300×60 or 300×250 companion display ad), as a simple text overlay or as a standalone 300×250 display ad.
Advertising through social media is a rapidly growing and effective form of communicating with your target audience.
Facebook advertising can take the form of a simple text ad which includes a title, description and image or can be in the form of a promoted post which appears within the target audience’s news feed.
LinkedIn advertising allows you to create and place ads on prominent pages on the LinkedIn.com website. You only pay when people click on your ads and you can target them to visit your LinkedIn page, share your information with their own LinkedIn contacts or get them to click through to your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.