Now where do I start? OK. A whistlestop tour of the agency old guy. Business Studies with Marketing. YTS ad agency conceptual writer. Two man creative consultancy. Partner and Creative Director in full service ad agency. Co-Founder of The Point marketing agency. Founder of Frank n Fresh brand consultancy. In short, I’d moved from agency creative to marketing and brand thinking advisor. But one thing always bugged me. The lack of being able to prove that offline work actually worked.
Then the world changed. A chance meet with Zak led to a shared vision – to set up and build one of the UK’s very best digital marketing agencies, delivering strategies and campaigns that were both trackable and measurable. To bring real world marketing thinking to this new techy (it was at the time) arena. Further was born!
Nowadays I enjoy being the outward face of Further, meeting clients, prospects and creating new strategic partnerships for the business. When in the agency I look after Further’s external reputation and marketing – but still love getting the creative juices flowing on the occasional client consultancy project or content marketing campaign.
Outside of work, my passions are travel, live music and sport, with horseracing being top of the pile right now. I’ve also recently joined the Board of Trustees at the excellent Norwich Theatre Royal. Where next? Well, I have a burning ambition to create and market my own product or innovation one day, hopefully in sport or travel.