Formerly Further’s Engagement Director, I now consult for the agency on strategy and campaigns for core clients.
I spent 15 years in journalism before joining Further in the summer of 2012 as Engagement Director – advising on content marketing, content strategy and social media engagement.
My experience in journalism spans regional and national newspapers and I won awards for my writing as business editor of the Eastern Daily Press, the country’s biggest-selling regional morning paper. My portfolio includes interviews with Tony Blair and many of his Cabinet colleagues during New Labour’s term in office through to captains of industry and stars of stage and screen. I’m now a contributor to The Guardian Tech & Media Network, Brand Republic’s Wall Blog and the Content Marketing Institute.