Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

Warren Eades

Warren Eades

Head of Account Strategy

Area of expertise

What the job title doesn’t say…

“I’ve always liked the process of making plans: solving problems that arise, making sure everyone is informed and on the same page and that an objective is realised. Married with my passion for digital marketing – it made sense for me to work with brands on helping them to define and deliver digital strategies to drive performance and achieve goals”.

Warren has worked for over 10 years in National and International Sales and Marketing roles both in agency and in-house across a multitude of brands/industries, products/services and positions. He has worked on brands such as Pink Lady Apples, NRMA Car Insurance, Minddistrict (ehealth for NHS), Springer Nature Academic Publisher as well as other FMCG, Insurance, Travel and e-commerce. 

Some of his proudest achievements have been working for National HIV and Sexual Health charity Terrence Higgins Trust growing awareness around prevention and tackling stigma and growing donation revenue. 

”Having worked in both Digital Marketing and Sales in London and APAC for many years, I have the insight and experience to look at the whole customer journey from search/discovery to customer and loyalty. Understanding the person behind the audience is imperative to the success of any campaign”.

Here at Further, his role is to manage his team of Account Strategists, as well as his own portfolio of clients towards a common goal: results and client satisfaction. This is done by understanding client needs and providing the best possible level of customer service through ensuring that the Further delivery teams are providing the best quality work – on time, on budget.

”By greater understanding our clients needs (personal and business), building great relationships based on trust and transparency, creating agile strategies that we know our digital delivery teams can add value and our clients can implement as well as working to structured, data-led and performance based plans – we can make a measurable impact on our clients business – That’s why I’m here, and very happy to be.”

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+44(0)1603 878240


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+44(0)1603 878240