Kate Barnes
 

Kate Barnes

Head of Account Strategy

Area of expertise

What the job title doesn’t say…

“I am the client’s champion here at Further – we’re like embedded client personnel. It is my role to make sure the Further teams are delivering successful, data-led strategies and high-quality digital marketing assets.”

Kate’s background in marketing communications goes back more than ten years and half way round the world. Having visited London from Australia to work in marketing (at JWT) between 2011-13, she emigrated in 2016. At home Kate had worked for some of the biggest Antipodean brands, including legendary beer Victoria Bitter (VB) and the Victoria tourist board – for whom she was Account Director. (Kate says her proudest moment was seeing the TV campaign they did with the RSL (Returned and Services League of Australia) to mark 100 years since Gallipoli – “That was very special”.

At Further her role as Head Of Account Strategy includes managing the Strategy team as well as her work with clients – driving revenue and helping them grow their businesses.

“It’s great to build productive relationships at both ends: building an understanding of the client’s needs and objectives, and working with in-house experts to spot opportunities and build strategies for business growth.”

“I just love getting around a table with a problem to solve: the collaboration, the different areas of expertise combining, the creative process, the outcomes – it’s the best part of the job.”

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