James Gill

I know why you’re here. You are either, A writer who wants to know how...

We wanted to compare revenue against some marketing KPIs to see which luxury hotel brands...

List your marketing technology and create a visual map or metaphor to execute strategy, aid...

Why your outsourced thought-leadership will fall short and how to collaborate with your content agency...

It gets towards the end of the year and you think: ‘I’d better see what...

So you’ve heard about Google Discover and you want to know what this means for...

Just in case you haven’t been reading the news, SearchNorwich is Norwich’s first ever dedicated...

On Friday 27th July, a pop-up Garden will appear for one day only on Hay...

How will voice-search affect the travel and tourism industry? And how can travel and tourism...

Further noticed that many fellow marketing professionals were confused about what to wear for work...

This is the eighth article in a series that aims to explore how subculture has...

This is the seventh article in a series that aims to explore how subculture has...

This article details a trial we did that compares organic social media performance to paid social media...

This is the sixth article in a series that aims to explore how subculture has...

This is the fifth article in a series that aims to explore how subculture has...

This is the fourth article in a series that aims to explore how subculture has...

This is the third article in a series that aims to explore how subculture has...

This is the second article in a series that aims to explore how subculture has...

This is the first article in a series that aims to explore how subculture has...

Further is happy to welcome Mollie Hyde to Further. Mollie joins the Content Marketing team...

Further is delighted to welcome Digital Designer Alex Cole to Further as part of the...

Further is delighted to welcome SEO Consultant Michael Curzon-Berners to Further to join the Organic...

1) The Content Strategy Venn Diagram (a personal favourite) This Venn diagram describes what content...

The Further Digital Marketing team were excited to spend their first day in the company’s...

If you’re a web editor or freelance writer producing copy for an agency or brand,...

Answer The Public is a great way to see how people are searching for information...

As dwindling print sales mean a shrinking media industry, so more and more journalists are...

In an era of individualism, the creative industries have some of the most progressive views...

This how-to guide is based on a presentation to Chartered Institute of Marketing (CIM) members...

Most marketing professionals accept the validity of content as part of the marketing mix. They...

Further is happy to welcome Russell Ellis as Head of Account Strategy. Here is Russell in...

Further is very happy to welcome Duncan Basford as Account Director for the Aetna International...

Further is happy to welcome Sabrina Bucknole as Outreach Executive. Here is Sabrina in her...

At the weekend I watched the latest Adam Curtis documentary, Hypernormalisation, the BBC iPlayer. It’s...

Great storytellers tend to use two tricks of the trade. The first is to send...

Further co-founder Steve Jaggard describes the early days of the search marketing agency that he...

It’s 9.33am on November 9th and it’s a done deal. Donald J Trump will be...

Google Trends is a useful tool to see how search around a given term or...

SEO will often lead you to perform repetitive tasks. It’s handy, that you will usually be...

In this article I will attempt to explain a little about the methods used by...