Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

James Gill

James Gill

Head of Content Marketing

Area of expertise

What the job title doesn’t say…

“I love how much data and insight Further can gather to inform content decisions,” says Gill. “Data helps us target, and creative ideas ensure campaigns perform.”   

Gill creates data-led content strategies to increase reach and engagement to grow audiences – “It’s where data fuels creativity.”

With 15 years of experience of content creation on- and offline (including many at one of London’s largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University.

Technology is constantly changing how, where and when we communicate and Gill is a keen innovator, always exploring new ways of delivering and promoting awesome content. His skills and knowledge cover content strategy, the full editorial gamut, creative direction, broadcast and social media.  

“As well as creating great campaigns, my mission is to make content marketing as measurable as possible because people need to see ROI.”

Back to about us

Related Staff Members



Get in touch

Let’s make it happen. Drop us a message to find out how far we can take your business.

Your details will be stored only to allow direct response to your enquiry; they will not be distributed to any other party, or used for marketing purposes; UNLESS:- If you selected the email newsletter option, you will receive periodic newsletters containing industry and company news, views and analysis.

We use Mailchimp as our marketing platform. By clicking below to submit, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.


47-49 Colegate
+44(0)1603 878240


69 Wilson Street
+44(0)1603 878240


Clock Barn
Little Baldon, Oxford
OX44 9PU
+44(0)1603 878240