Darren Barr

Darren Barr

Head of Paid Digital

What the job title doesn’t say…

“Simply put, I make sure that every client gets the absolute most from every penny they invest in paid digital.”

Darren has a comprehensive knowledge of Google AdWords, Bing Ads, Google Shopping, display network advertising, remarketing, YouTube Ads and paid social. SKY, DHL, Hotpoint, Ray-Ban, Oakley, Aetna International and many others have benefitted from his expertise as he passionately and diligently creates campaigns that drive traffic and engagement, and “provide real value”.

Part of Darren’s ability comes from a core value: “I hate waste and inefficiency.” That’s why he ensures all campaigns are set up “with ROI in mind”.

He ensures that paid accounts and campaigns are set up in line with best practice but have a long-term strategy to make growth much more cost-effective. “Whether it’s restructuring an old account or starting from scratch, its the pursuit of ultimate efficiency that drives me.”

Darren is quietly proud of seeing his campaigns shortlisted for a number of awards including the Biddable Media Awards, European Search Awards and The Drum Search Awards.  

He also speaks regularly at seminars, workshops and public events.


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