Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

Dan Coman

Dan Coman

Head of Operations

What the job title doesn’t say…

If the company were an engine, Dan would be the chief engineer: ensuring it runs smoothly and efficiently, while tweaking systems for optimum performance. He oversees the processes that manage the work in the agency, from revenue tracking and new business onboarding to internal quality control and editorial roles.

“I make sure clients get what they pay for, when we agreed they’d get it,” says Dan.

Dan joined Further from an in-house marketing role. Combined with his ‘big picture’ and strategic aptitudes his skillset is perfectly adapted for our marketing consultancy environment. Highly goal-orientated, Mr Coman also has almost compulsive attention to detail.

I love being involved at every stage of a campaign because I get to see the concept emerge from a creative session, I see it scoped and planned, I see it executed by the team and then I get to see the results. It’s great getting to see the whole process. It’s also very rewarding to see our clients’ businesses grow and subsequently, those relationships develop over years.”   

Dan is also a talented photographer and he can deadlift twice his own bodyweight. But only the first of these skills is used on client work.


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+44(0)1603 878240