Alice Rayner

Amazon’s Prime Day is a marketing strategy that works, but what are the takeaways for...

Discover the latest predictions and trends in programmatic advertising Programmatic advertising is the automated purchase...

Here’s why programmatic advertising will become standard in the digital marketing mix For some, few...

This article explains the best approach to e-commerce PPC campaigns to maximise your revenue and...

Phone numbers and addresses can now be used for Google Customer Match targeting Google has...

Have you ever been on Facebook, Instagram, Twitter or LinkedIn and seen the word ‘sponsored’...

Let’s get this out of the way straight away… I’ve lost count of the number...

How paid digital is viewed Maybe I’m biased, but I think paid digital (PPC) is the...