making marketing more measurable

Further is a 10-year-old digital marketing agency with bases in Norwich, Cambridge and London. Our HQ in Norwich is a converted Victorian church, which is why, combined with our background in SEO, it has come to be known as 'The Search Church'.

The company was set up by Zak Ireson and Steve Jaggard in 2006 with a view to making marketing more measurable and accountable.

Since then, we have grown to become an RAR Top 40 UK independent digital marketing agency and developed specialisms in data-led digital campaigns blending SEO, PPC, paid social and content marketing.

We like to think we do things properly - from our analytical approach and creating your strategy, right through to providing you with campaigns that are measurable and set to meet pre-agreed goals. And, now and again, we’re also quite a fun bunch to work with.

our leadership team

From a two-man start-up in 2006, to one of the UK’s leading independent specialist search agencies today, we’ve assembled an ever-growing multi-skilled team we wouldn’t swap with any other.

Zak Ireson

Zak Ireson
& Managing Director

Steve Jaggard

Steve Jaggard

Rob Welsby

Rob Welsby
Search & Insight Director

Louisa Roberts

Lou Roberts
Client Services Director

Richard Willner

Richard Willner
Head of Strategy

Russ Ellis

Russ Ellis
Head of
Account Strategy

Mark Hannant

Mark Hannant
Senior SEO Consultant

Jonathan Falgate

Jonathan Falgate
Head of Organic Search

Dan Coman

Dan Coman
Head of Operations

James Gill

James Gill
Head of Content Marketing

you'll get more with further

Our clients say we’re an agency that delivers more than just results.
Here’s what you can expect when collaborating with us.

More insight

At Further your campaigns are guided by insight. Our data and analytics team interrogate and translate your data, benchmark your performance against your competitors, map your audiences, define and financially model your key areas of opportunity.

More understanding

When we work with a new client we want to get under the skin of the business – to understand its products, aspirations, culture and competitive landscape. We encourage the team to ask the critical questions and invite new clients to a full ‘on-boarding’ workshop.

More communication

As a Further client you are assigned an Account Strategist who is responsible for your campaign strategy and provides your key point of communication – from day-to-day comms to results reporting and regular campaign reviews.

More proactive

Yes, we like to work to carefully-planned strategies with pre-agreed and realistic KPIs. But we’re no shrinking violets. We won't be slow in coming forward if we spot an emerging trend or stumble upon that killer idea we believe will add value.

More improvement

We analyse and review your campaigns on an ongoing basis. By doing this we can be more flexible and make the necessary tweaks and adjustments so that traffic, engagement and conversion are all working together in a cycle of continuous improvement.

it’s all about the numbers

We’ve learned how to work harder and smarter in an ever-evolving industry. Keeping up isn’t enough, staying ahead is what counts. Further has been built on the success of our clients.


years in business


countries currently serviced


clients retained over three years


leading industry awards won

the further story

Together, we’ve achieved a lot in the past ten years. Here are just some of the highlights.


May - Triple Finalists at European Search Awards

The team are once again Finalists in three categories at the Euros in Paris. Two nominations for Crimestoppers '10 Years of Hall of Fame' and 'Best Small Search Agency In Europe'.

March - Further wins Hawkin's Bazaar

We win the six way pitch to become the search agency for national retailer and e-tailer, Hawkin's Bazaar.


June - Double finalists at The Drum Search Awards 2015

Close, but no cigar as Further are shortlisted for “Best Use of Content and “Best B2B SEO Campaign” awards

June - Double RAR awards for strategy

Further scoops ‘Digital Strategy’ and ‘Content Strategy’ awards. at The RAR (Recommended Agencies Register) Digital Awards

March - Shortlisted for three European Search Awards

Further shortlisted twice in the Best Pan-European Campaign category and as ‘Best Small Agency’ at 2015 European Search Awards


July - Data Analysis department founded

Further establishes a dedicated data analysis team to provide expert analysis, forecasting and website tracking support for both internal campaign teams and clients.

January - Aetna International selects Further

Top 50 Fortune 500 healthcare brand Aetna appoints Further to deliver global search marketing for Aetna International - a partnership that continues today.


September - Further voted UK no.2 for Client Satisfaction

Our reputation for client service and effectiveness is benchmarked, as we are voted second best agency for client satisfaction in the 2013 UK Digital Census


October - AVG appoints Further

AVG Technologies, the global internet security brand, appoints Further as sole SEO agency – a partnership that continues today.