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The Vault

AN EVER-GROWING KNOWLEDGE BANK THAT'S FREE FOR YOU TO RAID

Mad men and lousy copywriters: writing style for bloggers and digital journalists

11:56 on Sat, 27 Oct 2012 | Posted by Paul Hill

Everyone is a publisher - but not everyone has an audience. So what counts as good writing for bloggers and digital journalists? Learn how to tailor your writing for an audience and how to improve the clarity of your work by reading our copywriting guide.

Facebook's social search engine: a beginners' guide for brands

16:15 on Fri, 26 Oct 2012 | Posted by Paul Hill

Facebook handles upwards of 800 million search queries a day. But how do brands make sure followers can find them easily on the world's biggest social network? Here is our beginners' guide for brands to social search optimisation.