The Vault

AN EVER-GROWING KNOWLEDGE BANK THAT'S FREE FOR YOU TO RAID

Creating compelling copy: Further's in-house editorial guidelines

16:11 on Fri, 2 Nov 2012 | Posted by Connor Edwards

How do you get the best links? You earn them with compelling content that is geared towards a relevant audience. How do you create compelling content? Explore how we approach content creation and the standards we apply in this infographic created by designer, Connor Edwards.

Mad men and lousy copywriters: writing style for bloggers and digital journalists

11:56 on Sat, 27 Oct 2012 | Posted by Paul Hill

Everyone is a publisher - but not everyone has an audience. So what counts as good writing for bloggers and digital journalists? Learn how to tailor your writing for an audience and how to improve the clarity of your work by reading our copywriting guide.

Facebook's social search engine: a beginners' guide for brands

16:15 on Fri, 26 Oct 2012 | Posted by Paul Hill

Facebook handles upwards of 800 million search queries a day. But how do brands make sure followers can find them easily on the world's biggest social network? Here is our beginners' guide for brands to social search optimisation.