Background
The France Show 2008 took place at Olympia in January 08. It was the first time our client had organised the entire show - the UK's largest celebration of France and French living in the UK - following the demise of the previous 'Vive la France' event after many years. The question was whether there was still enough appeal amongst the UK public to justify such a show.
Just four months before the event, Further were tasked with creating the brand, website and starting a marketing campaign to drive visitors to the site to register for Show tickets.
To save time, cost and man-power, Further came up with an on-site ticketing solution which enabled all visitors to not only log in and register for tickets, but print them off at any time to gain entry to the event.
Results
• The site attracted over 55,000 unique visitors - of which 69% came via search engine or referral traffic
• 47% of all unique visitors to the site registered for tickets - almost one in two
• The paid search (PPC) attracted and converted at less than 20p per ticket registration
• The marketing reached a new audience - 49% of ticket registrants had never been to a previous Vive La France event
• Actual visitors to the event were just in excess of 30,000 (27,000 ABC1 adults) - more than double the previous year's attendance
• Further won 'CIM Online Effectiveness Award 2008' for this campaign
We'd love your organisation to become our next successful case study. If you are interested in what Further could do for your search marketing,
contact sales@further.co.uk