Social Media Optimisation (SMO)

Utilising the social networks and online communities to build brand exposure and deliver new customers.

Social Media Optimisation lets you get your content in front of massive audiences. It's about matching up the right content, with the right people and letting them spread it. Rather than a "strategy" that you switch on and off, Social Media is really a way of thinking. We can help you gear up your business and website and introduce your brand to the masses.


Why do I need Search Media Optimisation?
Not convinced? User generated content and social media are becoming dominating parts of the web landscape. Social media can take many forms, whether you're giving content to a social news website, interacting with a network or running a campaign of social advertising. Let's have a look at Facebook:

• Facebook is the 2nd most visited website in the United Kingdom
• It has over 150 million active users
• It has an advertising platform that allows you to target users based on age, gender, marital status or even interests
• The friend and information systems of Facebook give you unique "clusters" of users with similar interests and backgrounds
• There are many ways you can interact with the audience via user created groups and pages

Social media can be one of the most cost effective methods of creating an interaction with your brand. Rather than taking a traditional "ongoing" approach to an online campaign you can sew the seeds and allow it to flourish within the community.


Why should I choose Further?
Interacting with social hubs can be tricky - the key is adding value. Nobody wants you to pollute their community with adverts and sales messages, Further can help you build relationships with different social networks and advise you how you can add value to win your visitors over.

Further have established relationships with many social communities. We have dedicated staff interacting with major social hubs such as Digg, Reddit and StumbleUpon on a daily basis.

• Further have a proven track record of social media and viral success. We know where to deliver content, how to make it go hot and how to give you results.

We can keep an eye on your brand with our reputation management service to let you hear what the web is saying about you.

Further are content experts and can help you identify what your users are after and deliver them excellent content.


Is Social Media right for my business?
Whether you like it or not, people will be talking about you and researching your products, services and your company. Further can give you the chance to level the playing field and have two way conversation with your customers. Hear what they have to say, talk back to them and improve your relationship and business.


Interested in this service? Please call the Business Development team on 01603 878240 or email sales@further.co.uk

Norwich +44 (0)1603 878240 Norwich +44 (0)20 7681 4090 Email info@further.co.uk twitter.com/furthersearch