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Search Engine Optimisation (SEO)


Search engines are where you’ll find an engaged audience of people seeking the goods and services you provide. If you are not being found at the top of search results, your competitors are.

Search engine optimisation (SEO) is still regarded as the ‘banker’ in terms of return on investment as many of Further’s clients will testify. Google is on a quest to deliver relevant results for its users. The algorithm that delivers search results is changing. It is vital that your search marketing campaign rises to meet that challenge.

Some of the techniques that were commonplace only a year ago may now prove highly damaging. The wrong approach can see you relegated down Google’s search rankings. You need an agency that is at the forefront of industry thinking – an agency that is looking ahead and preparing clients for what comes next.

As a UK Top 40 search agency, we’re proud of our strong results and high retention rate for clients in a market well-known for agency churn.

The Further approach

We have always believed that we should hold the strategic, creative and ongoing management expertise required by the best SEO practice in-house. Our strategic thinking for clients draws together technical search experts, digital writers, link-builders and commercially-savvy account managers. We believe this approach is vital to ensure that campaigns deliver results and that the right opportunities are seized.

All clients receive comprehensive monthly reporting, which details activity, search rankings and search visibility compared to key competitors.

Our services within SEO include:

  • SEO strategy
  • SEO technical site audits
  • Keyword research and gap analysis
  • SEO technical consultancy
  • Content-led, high quality link-building
  • SERPs reputation management

Why use Further for SEO?

  • Proven track record for industry-leading results - client case studies across B2C and B2B
  • Winners of two ‘UK Search Awards’ 2011
  • Ethical, progressive SEO - Panda and Penguin proof
  • Transparent, insightful reporting and campaign analysis
  • Each client has an account manager and a senior search expert looking after their business.

Want to know what we could do for you? Call us on 01603 878240 today.