Paid Search (PPC)

THE KEY TO SUCCESS IS THE CONTINUAL ANALYSIS, TESTING AND HONING OF CLIENT CAMPAIGNS

When we think of PPC we immediately think of Google Adwords. Little wonder. It is still by far the most dominant player in the market and an ongoing ‘must have’ for clients in many sectors. 

The key to success is the continual analysis, testing and honing of campaigns to ensure the most effective ad creative in order to gain the best positions at the lowest possible cost per click. 

Of course, PPC also extends to the other major search engines and more recently, to social media channels. Facebook and Linkedin advertising platforms in particular, when deployed correctly, can prove to be exceptional value for money in terms of exposure and cost per acquisition, even though the volumes can be much smaller.

The Further approach

Come to Further for your PPC activity and you can expect all of the following, carried out in-house by our highly experienced team.

• Research your keywords. We will research, evaluate and target only the most valuable and relevant phrases for your company, resulting in the maximum return on investment for each and every click through to your site.
• Write bespoke ad copy. Keywords and targeted phrases are essential in PPC campaigns, but capturing your brand and relevant target phrases is a skill that comes only with practice and experience.
• Pick the right channels. Whether it’s Google Adwords or social media adverts on Facebook, Twitter or Linkedin, we will choose the right channels to get your message seen by the right people.
• Manage your account. We will regularly monitor your campaign’s performance, ensuring it is working to its full potential and constantly has the edge over your competitors.
• Continually test and improve your converting ads (we never sit on our laurels!) and cull those that are ineffective from the campaign.

Why use Further for Paid Search?

• Google AdWords Partner company
• Your work carried out in-house by Google Adwords Qualified Consultants, not juniors or outsourced
• Proven track record across B2C and B2B sectors
• Reputation for improving performance of ‘inherited’ client campaigns
• Comprehensive daily, weekly or monthly client reporting dependant on your requirements
• Services of Further Account Manager and PPC Account Manager, both available to you on a day to day basis
• We are confident we can improve your ROI from PPC. If we ever believe this is not possible, we will tell you from the outset.