Let's talk

Call us: +44 (0)1603 878240

Online Marketing Strategy

ANY ONLINE MARKETING CAMPAIGN WILL ONLY EVER BE AS GOOD AS THE STRATEGY THAT'S BEEN SET FOR IT

Online Marketing Strategy

At Further we are not just a team of online experts who have just suddenly learnt the word ‘strategy’. Heavens no. Right from the outset, we made sure that Further was first and foremost a ‘marketing’ company which happened to be working in the online arena. Which is why we have senior strategic marketers and commercial marketing thinkers on board, people who understand briefs, objectives and KPIs, and know how to devise the strategies to satisfy them.

Any online marketing campaign will only ever be as good as the strategy that‘s been set for it. If the strategy is not solid, you are on shaky foundations from the start. So invest in the right expertise, otherwise you’ll be seeping marketing spend.

It’s like any other form of traditional offline marketing except that here we are working with new, more response-led and measurable channels.

We like it that way as everything can be judged on performance, rather than hot air and lame excuses.

The Further approach

After an initial workshop with you to understand your business and define your key objectives, our core strategies cover:

  • Market Research
  • Competitor gap analysis
  • Customer profiling
  • Keyword research
  • Search opportunity analysis
  • Media plan
  • Objective/KPI setting

Every single online marketing strategy we create will be bespoke to you - to give your campaigns every chance of success. If you choose Further, you can be sure you’ll be delivered an integrated campaign that is more than the sum of its parts.

Why choose Further for my strategy?

  • Our expert team are highly-experienced marketing professionals working with content and digital consultants.
  • A strategy tailored to your needs. We don’t provide ‘off-the-peg’ strategies, but workable plans designed to meet your needs.
  • We know what works. Our online marketing strategies get results, time and time again.
  • Three key industry effectiveness awards in 2011 for campaigns implemented from Further- created strategies.

Want to know what we could do for you? Call us on 01603 878240 today.