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Content Marketing

A SOLID CONTENT STRATEGY GIVES YOU DIRECTION AND FOCUS. WITHOUT ONE, YOU'RE LOST

Effective brand stories grab and hold customers' attention. Give a customer insight into something they didn't know before and they're likely to share it with a friend or contact. But while good content travels, stale content will sit on a website unused and unloved.

You have access to more content than you think - and there's a willing audience out there hungry to consume it. At Further we have a team of copywriting professionals with years of journalism experience that can help turn your blogs, email newsletters and website copy into something your audience will want to share.

The Further approach

Once we’ve got a good understanding of your business and target market, we’ll approach creating your content with your users in mind. Our Content strategy service includes:

  • Researching your industry
  • Profiling your customers
  • Uncovering under-used content
  • Producing a content calendar
  • Picking the right platforms
  • Creating content that spreads
  • Optimising your content for search

If you choose Further for your Content strategy, we will help you focus on creating strong, consistent and optimised content, and distributing it effectively. Focus on your target audience and market, and everything else will fall into place.

Why should I choose Further for my Content strategy?

  • Our in-house copywriters have years of journalism experience across many different sectors, including finance, news, travel, leisure and broadcasting.
  • We understand the importance of readable, shareable content - and that, ultimately, your content has to stand head and shoulders above the rest in order to promote your brand. Further’s copywriters are sticklers for grammar, spelling, syntax, and always have their articles proof-read before being published online.
  • Your content has to reflect your business - anything we write will follow your company’s style guidelines.
  • We have a range of online tools and editorial contacts to ensure that your content gets maximum coverage and goes to the right people  whether it’s a blog post, an article or a press release.

Want to know what we could do for you? Call us on 01603 878240 today.