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Analytics & Data Analysis


Do you know what’s really happening on your site? Are you able to use that knowledge to turn your traffic into more conversions and sales? All of the decisions made within an online marketing strategy at Further are driven by numbers. That’s why we provide a complete analytics solution to solve client challenges and improve your bottom line.

The Further approach

The tools we offer give a unique insight into the performance of your website. We provide our clients with monthly reports illustrating the trends and explain the results in plain English with a list of action points and recommendations to help them achieve and maintain competitive advantage. Here are just some of the things that we track and report on a monthly basis:

  • Conversion tracking
  • Traffic monitoring
  • Keyword monitoring
  • Website quality score
  • Link tracking
  • Reputation management

What’s involved?

  • Google Analytics setup, advanced implementation and conversion tracking
  • Website optimiser (A/B testing, multivariate testing)
  • Data analysis and online behaviour research
  • Market analysis

Why use Further to manage your analytics and analysis?

We have built up an industry-leading team, skilled at achieving high rankings and other competitive advantage for our clients.

We were named ‘eCommerce Marketing Agency of the Year’ at the 2011 eCommerce Awards for Excellence and currently hold the awards for both Travel and Leisure from the UK Search Awards.

We would be delighted to share case studies of our work and illustrate live how our work delivers search engine ranking success across a wide range of industries and sectors.

Want to know what we could do for you? Call us on 01603 878240 today.