The services or activities we provide for you would normally be dictated by the strategy we have defined for your individual organisation as part of a three-stage plan to achieving your set objectives.
This is our preferred way of working, however any client is free to join and exit the process at any phase, so you can employ Further for all or any of the activities listed below.
Define Strategy
Successful, cost-effective marketing online starts with an understanding of the client, their market, their site, their brief, their objectives. Only once this has been researched can we create a detailed search marketing strategy designed to meet those goals and expectations.
Digital strategy creation
Site design and build
Drive Traffic
The tools we recommend for your particular search marketing strategy may consist of a single discipline such as Natural Search (SEO) or Paid Search (PPC) - or a combination which could also involve the use of social media or online PR. These areas are becoming increasingly popular and Further has used them to great effect in recent months in gaining brand exposure and driving referral traffic.
Organic search (SEO)
Paid search (PPC)
Social Media marketing
Deliver Sales
Great rankings and visitor growth are meaningless unless they convert to your goals being achieved. To see value, you need to be seeing more visits resulting in sales or enquiries.
Even tiny percentage improvements in your site's conversion rate can mean very big increases in income and profit.
By performing ongoing site analysis we can identify and test areas for potential improvement to enable you to maximise ROI from your online activity.
Conversion Rate Optimisation (CRO)