Services THE DELIVERY SERVICES TO MEET YOUR STRATEGY At Further we don't offer every digital service under the sun. We only provide what we're expert at - services that are trackable, measurable and we know can make a real difference to your end results.
Online Marketing Strategy Online Marketing Strategy The foundation block on which to build your activity, yet exceptional online strategies remain rare. That's where Further can help. We'll help you create a strategy that brings focus and clarity to everything you do. Content Marketing Content Marketing Content marketing is about creating a solid content strategy before delivering compelling brand and product stories and placing them with the most influential sites, blogs and communities for your audience. Search Engine Optimisation (SEO) Search Engine Optimisation (SEO) Still regarded as the 'banker' when looking to attract new customers so, as Further is current UK and European Search Award winners, who better to guide you through the ever changing landscape? Social Media Marketing Social Media Marketing We'll work with you to build platforms, initiate conversations, promote your brand and provide the right responses based on your content strategy, giving your campaigns real meaning, focus and KPIs. Paid Search (PPC) Paid Search (PPC) Your choices now extend beyond Google Adwords with the advent of paid social advertising across more and more channels. Further is known for increasing response and lowering cost per lead. Conversion Rate Optimisation Conversion Rate Optimisation The Further team will identify pages and processes that have the most positive impact on your bottom line and help you to review, test, hone and improve your website to increase the number of visitors who convert to become your customers. User-centred Design & Build User-centred Design & Build Our design and determination of the user experience process is constructed around four key areas: creation of personas & scenarios, Interaction design/ Information Architecture, usability testing and visual design. Analytics & Data Analysis Analytics & Data Analysis Conversion tracking, traffic monitoring, keyword monitoring, website quality score, link tracking, reputation management. We will help you to maximise the effectiveness of everything you do online. Mobile Marketing Mobile Marketing With more and more people using their mobile to access and buy online, it is a smart idea to engage with your customers at their point of need. We have expertise in the creation of mobile sites and apps.