Search Engine Optimisation is all about increasing your website's visibility in
major search engines like Google and it's something that we know inside out and
back to front.
Why do I need Search Engine Optimisation?
Ranking well in search engines provides you with high quality traffic. What do we
mean by that? In any traditional marketing campaign, you spend a lot time and money
identifying your audience and trying to get in front of them, search marketing turns
this around. Why waste money chasing customers around the web when there are thousands
of people actively searching for your products, services and company?
Over 90% of clicks go to the first page of the search engine results, so it is vital that you are there.
With over 75% of "clicks" from search engines coming from the first top 3 results,
you're not going to get these visitors without good rankings. Good rankings, isn't
just about numbers - it's about intent. We'll work with you and perform in depth
key phrase analysis to make sure the searchers that find you are of the highest
value. What does this mean? It means all our search campaigns are aimed at giving
you the highest possible return on investment.
The fact that over 75% of clicks go to the top 3 search positions on the first page demonstrates the need to aim high.
What about Local Search Marketing?
For many Google searches that include a geographic location, Google will display
a 'one box' search result. This result gives preference to optimised sites listed
in Google's business centre.
With the constant growth of these types of geographic searches, fuelled by a boom
in mobile search use, Google is refining its blended search results based on user
behaviour in an attempt to raise relevancy to the end user. Being listed in a 'one
box' result can massively increase your brand and website visibility, with the 'one-box'
result taking up a sizeable portion of the search result, above the organic listings.
Further have a search team experienced with working with both mobile and local search
which can help you achieve the kind of visibility that's going to grow your business.
Why should I choose Further?
We're aware that choosing an SEO agency can be a daunting task, so here's why we
believe we're different from the competition:
• We have an outstanding reputation for providing
long-lasting rankings and cost effective search engine optimisation strategies for
our clients
• Your website is in safe hands, all of our techniques fall
inside the Google Webmaster Guidelines for SEO
• We believe understanding is the key to success - Further
provide free SEO seminars
so you can learn the benefits directly. Our seminars are focused around information,
not sales
• Our reporting
system gives unparalleled transparency, giving full weekly keyword
reports over all major search engines, details on work carried out, your ongoing
strategy and a whole host of tools and self-education articles
• It's not only clients, but other SEO professionals and agencies that
come to us for help. Our unique knowledge centre gives anyone the chance to ask for
professional advice on search
• We don't break the rules, but we've got better tools - our
bespoke SEO tools
give you the competitive advantage
• Most importantly, we've got a proven track record and a
host of happy
clients
Is SEO right for my business?
If you've got a website that you'd like to get more visitors to, the answer is probably
"yes' - we can help you. We have experience with working with and meeting the needs
of a diverse client portfolio, from small entrepreneurs to blue chip clients. Whether
you'd like us to perform an SEO audit on your existing site, consult on in-house
SEO strategies or devise a full search campaign - we'd love you to get in touch with us.
Interested in this service? Please call the Business
development team on 01603 878240 or email
sales@further.co.uk